Specifics of Organizational and Functional Mechanism to Provide Implementation of Marketing Strategy of Cargo Haulers
( Pp. 114-118)
More about authors
Mitchenko Galina
aspirant kafedry menedzhmenta i turizma Nacionalnogo Transportnogo Universiteta, g.Kiev
Abstract:
Specifics of implementation of marketing strategy of cargo haulers are identified. Indicators of their marketing strategies’ efficiency are reviewed. The structure of organizational and functional mechanism of implementation of marketing strategies’ by cargo haulers is suggested.
How to Cite:
Mitchenko G.., (2013), SPECIFICS OF ORGANIZATIONAL AND FUNCTIONAL MECHANISM TO PROVIDE IMPLEMENTATION OF MARKETING STRATEGY OF CARGO HAULERS. Business in Law, 4 => 114-118.
Reference list:
Smirnova A.V. Razrabotka mekhanizma upravleniya realizatsiey marketingovoy strategii na predpriyatii: avtoreferat dis. k. e.n. ; Spetsial nost 08.00.05. Sankt-Peterburg. 2010. 34 s.
Menedzhment organizatsii: uchebnoe posobie; pod red. Z.P. Rumyantsevoy, N.A.Solomatinoy . M.: Infra-M. 1995. 432 s
Egorov A.YU., Nikulin L.F. Pul siruyushchiy menedzhment. M.: Izd-vo REA. 1998. 236 s.
Kruglova N.YU. Innovatsionnyy menedzhment: pod nauchn. red. D.S. L vova. M.: Stupen . 1996. 290 s.
Emadakov R.YU. Organizatsionno-ekonomicheskiy mekhanizm obespecheniya konkurentosposobnosti predpriyatiy: na primere APK Respubliki Mariy El : diss. k.e.n. po spets. 08.00.05. M. 2010. 214 s.
Kudenko N.V. Strategichniy marketing: navch. posibnik . K.: KNEU. 2008. S. 51.
Danchenok L.A. Osnovy marketinga: uchebnoe posobie . M.: MFPA. 2003. S. 65
Menedzhment organizatsii: uchebnoe posobie; pod red. Z.P. Rumyantsevoy, N.A.Solomatinoy . M.: Infra-M. 1995. 432 s
Egorov A.YU., Nikulin L.F. Pul siruyushchiy menedzhment. M.: Izd-vo REA. 1998. 236 s.
Kruglova N.YU. Innovatsionnyy menedzhment: pod nauchn. red. D.S. L vova. M.: Stupen . 1996. 290 s.
Emadakov R.YU. Organizatsionno-ekonomicheskiy mekhanizm obespecheniya konkurentosposobnosti predpriyatiy: na primere APK Respubliki Mariy El : diss. k.e.n. po spets. 08.00.05. M. 2010. 214 s.
Kudenko N.V. Strategichniy marketing: navch. posibnik . K.: KNEU. 2008. S. 51.
Danchenok L.A. Osnovy marketinga: uchebnoe posobie . M.: MFPA. 2003. S. 65
Keywords:
marketing strategy, transportation, the system of indicators, competitiveness.
Related Articles
1. NATIONAL ECONOMY AND MANAGEMENT 08.00.05 Pages: 18-22 Issue №18348
Basic trends and problems of technological development of the Russian industry
technological development
innovation
industry
mechanical engineering
competitiveness
Show more
5.2.6. MANAGEMENT Pages: 309-314 Issue №22298
Categorical Apparatus of Enterprise Competitiveness Management in the Conditions of Technological Transformation
management
market
competition
efficiency
system analysis
Show more
MANAGEMENT Pages: 239-244 Issue №46133
The State of Development of the Construction Industry in an Unstable Economic Situation
construction
competitiveness
investor
innovation
trends in the construction industry
Show more
16. INNOVATION AND INVESTMENT MANAGEMENT Pages: 144-147 Issue №4210
Strategic alternatives to enhance the competitiveness of native small innovative enterprises
innovation
entrepreneurship
small business structure
competitiveness
development strategy
Show more
14. INNOVATION AND INVESTMENT MANAGEMENT Pages: 151-156 Issue №5518
FACTORS AND CONDITIONS OF FORMATION OF THE COMPETITIVE POTENTIAL OF INNOVATIVE BUSINESS STRUCTURES
competition
competitiveness
competitive potential
entrepreneurship
business structure
Show more
5.2.3. REGIONAL AND SECTORAL ECONOMICS Pages: 267-274 Issue №22298
Heterogeneity of Russia's Economic Space: Factors, Forms of Manifestation, and Tools for Eliminating Excessive Disproportions
economic space
heterogeneity
competitiveness
resettlement
strongholds
Show more
14. INNOVATION AND INVESTMENT MANAGEMENT Pages: 157-162 Issue №5518
THE ROLE OF MODELING IN THE MANAGEMENT OF COMPETITIVE AND SUSTAINABLE DEVELOPMENT OF INNOVATIVE BUSINESS STRUCTURES
modeling
management
competitiveness
the development of a competitive
sustainable development
Show more
16. ECONOMICS AND NATIONAL ECONOMY MANAGEMENT, ENTREPRENEURSHIP, MARKETING, MANAGEMENT Pages: 179-182 Issue №4894
The approaches to determining the competitiveness index of aerospace industry products
competitiveness
products aerospace industry
demand
consumer quality
Show more
13. ECONOMICS AND NATIONAL ECONOMY MANAGEMENT, MARKETING, MANAGEMENT Pages: 170-173 Issue №2490
Problems of a strategic choice and competitiveness of the Russian economy
competitiveness
entrepreneurship
efficiency
regulation
investment climate
Show more
REGIONAL AND SECTORAL ECONOMICS Pages: 268-273 Issue №24449
Supplementary Reproduction Technologies as a Demographic and Social Development Tool for Russia
human capital
total fertility rate (TFR)
GDP per capita
maternity capital
surrogacy
Show more
