Dynamics of modern political advertising in the UK on the material of the parliamentary elections in 2010
( Pp. 251-255)

The purpose of writing this study is the study of Genesis, associated with the change in the direction and quality characteristics of modern advertising in the UK on the materials of the 2010 elections. The goal is to determine the degree of applicability of the elements of political advertising in the UK electoral system of the Russian Federation in view of its mentality. In the article we used the materials of domestic and foreign sources devoted to political advertising as a means of achieving political interests of candidates for elective office in the UK for these elections. This compares with the previous parliamentary election that took place in that country in 2005. Respectively, were used mainly methodology of comparison in relation to the organization of election campaigns and the implementation of new methods of political advertising based on the improvement of the Internet and electronic technology. Also draws attention to the peculiarities of the British electoral practices and mentality of the electorate. The result is given, the author concluded greater acceptability of the effectiveness of the aggregate advertising techniques used in approximately equal efficiency ratios in Internet technologies, and television. The article was used in addition to scientific works, the materials of the Internet-resources. All this has been the author's discussion and synthesis with bringing the relevant conclusions, which, according to the author, can be of practical significance for improvement of the election campaign in the Russian Federation

Gabdullina N.N., (2014), DYNAMICS OF MODERN POLITICAL ADVERTISING IN THE UK ON THE MATERIAL OF THE PARLIAMENTARY ELECTIONS IN 2010. Business in Law, 3 => 251-255.

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Internet, image, communication, parliamentary elections, personal website, political advertising, the political struggle, social sites, the advertising message, the electorate.