THE LEGAL ASPECTS AND THE CONFLICT OF UNFAIR COMPETITION AND FALSE ADVERTISING
( Pp. 248-258)

Despite on the numbers of articles devoted to the problems of legal regulation of unfair competition and false and improper advertising, the main question of collision of unfair competition and false advertising, was not permitted. The aim is to analyze the legal regulation of the unfair competition and false and improper advertising. The subject of research is the legal aspects of the conflict of unfair competition and false advertising. In order to identify the legal bond in terms of unfair competition and false advertising it appears necessary not only to analyze and disclose their features, but also to reveal their forms. This analysis will allow us not only to identify the legal bond between terms, but also to reveal the existing legal problems (collisions), as well as to suggest the ways of solving these problems. The scientific results can be used in the process of the federal law amendments drafting, in the collection of scientific and teaching materials on entrepreneurial law, in the process of providing lectures and seminars for students. The article may be interesting to companies specializing in advertising, in particular, for their directors and lawyers, teachers and law students who specialized at civil and entrepreneurial law.

Semenova D.D., (2016), THE LEGAL ASPECTS AND THE CONFLICT OF UNFAIR COMPETITION AND FALSE ADVERTISING. Business in Law, 2 => 248-258.

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unfair competition, improper advertising, unfair advertising.