PRICING AND PRICING METHODS OF THE ENTERPRISE
( Pp. 210-213)

This article reflects the urgency of the problem of pricing and pricing strategies of enterprises at the present stage, considered the concept and types of prices, milestones and tasks in the development of pricing strategy, the composition and structure of prices, pricing methods. Studied the pricing strategy and price management. It is proved that the price - it is the only element of the marketing mix, which provides real income now. Presented ways of improving pricing for the products of industrial enterprises in market conditions

Borodin D.V., (2015), PRICING AND PRICING METHODS OF THE ENTERPRISE. Business in Law, 1 => 210-213.

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price, pricing strategy, industrial enterprises, profitability, costs, pricing methods.