FEATURES OF FUNCTIONING OF THE INSURANCE MARKET OF RUSSIA
( Pp. 187-190)

More about authors
Puchkova Elena M. kandidat ekonomicheskih nauk, docent kafedry finansov i buhgalterskogo ucheta
State Autonomous educational institution of higher professional education «Nevinnomyssky state gumanitarno-technical institute»
Abstract:
Competitive advantages of multinational insurance groups based on the strategy to create additional value of financial, tangible and intangible assets related to the formation and use of financial capacity of large operators of the market and focus on increasing sales, increasing profits and market segmentation. As a result of mergers and acquisitions related to the mutual penetration of insurance and banking capital, the formation of new large multinational insurance companies. Implementation of a single financial investment, information and marketing policy and a holistic organizational information mechanism strategic decision-making creates greater stability mega financial market operators
How to Cite:
Puchkova E.M., (2015), FEATURES OF FUNCTIONING OF THE INSURANCE MARKET OF RUSSIA. Business in Law, 1 => 187-190.
Reference list:
Kollontay V.M. Strategiya kapitalizatsii v usloviyakh finansovoy globalizatsii. M., 1999. MGU.
Porter M. Konkurentsiya.: Per. s angl. - M.: Izdatel skiy dom Vil yams ,2005.- 608s.
Puchkova E.M. Transformatsiya struktury torgovykh protsessov na sovremennom etape (stat ya) Regional naya ekonomika: teoriya i praktika .- Moskva, № 24 (159) 2010. S.102-111
Keywords:
Insurance market, insurance group, capital, financial and information services, financial capacity, brokers.


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